WORLD CUP 2022

The three lions were the core team to build this visual identity. We blended the most powerful brand and national team icons to show Budweiser's support.

OOH

The best way to reach the most significant number of fans is always the streets; from the first minute, they knew that Budweiser supported the Three Lions.

SOCIAL TEMPLATES

Live and post-match brand responses were vital; we materialised in our templates by creating logo patterns and bold typography with images from the matches.

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CAROUSEL

To warm up the atmosphere before the World Cup, I created commemorative carousels summarising the history of the past Cups within the same visual language.